Gen Z to account for major share of eCommerce spending

Anne Freier

In mcommerce. January 24, 2019

Gen Z is predicted to become the largest generation of consumers by 2020 accounting for $143 billion in direct spending. That’s according to commerce platform Teespring which noted that 40% of creators who signed up to Teespring in 2018 to sell their creations were Gen Z.

According to our research, digital natives – Gen Z – are naturally entrepreneurially-minded and driven to succeed, with supporting data from 2018 showing an increase in searches for monetising social media and launching side hustles at home,” said Teespring’s Head of Trends, Laura Ewing.

“The Teespring platform easily lends itself to this, by enabling Gen Z e-preneurs and content creators to become successful brands from their bedrooms – without any upfront cost or risk. This is already taking form as 40% of creators who signed up to Teespring’s YouTube Partnership last year were Gen Z.”

A majority of parents (73%) also admitted that they purchase the products their kids request after seeing them online.

With 500 million hours of video being viewed online, it seems Kidfluencers and Gen Z are having a huge influence on this content.

“We are also seeing an increased blur between entertainment and retail, which is quickly taking over e-commerce. Online retailers are looking to deliver a seamless, instant sale, which has led to the rise of shoppable content. When e-commerce and entertainment meet, audiences simultaneously become shoppers while watching videos online.”

“Teespring is already reacting to this trend with its official YouTube partnership integration, the Merch Shelf – which provides a transactional layer for creators directly underneath their video posts. And its proven successful – Teespring’s Merch Shelf clickthroughs are 30% higher than other traffic sources, including links in video descriptions, meaning more people are checking out creators’ merch.”

Teespring also announced it would be collaborating with Gen Z creators  Frozen CrystalSoraZODY and Aphmau this year. Ewing added: