Flurry says there are 280 million Mobile Addicts in the world, and they love social and messaging apps

Andy Boxall

In App Data. July 23, 2015

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According to mobile analytics company Flurry, the amount of ‘Mobile Addicts’ — defined as those who launch apps more than 60 times per day — in the world has increased by nearly 60% in a year. In 2014, it estimated there were 176 million Mobile Addicts, and in 2015, its research showed that number had rocketed up to 280 million. To put the rise into perspective, in 2014, the number of Mobile Addicts was roughly equal to the 8th largest population in the world, and in 2015, it would be the fourth largest population.

Flurry’s research shows the number of Mobile Addicts rose by 59% in just a single year

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This massive growth was twice that seen among regular users, who interact with apps 16 times a day, and Super Users, who fit somewhere in-between the 16 and 60 times per day app usage. Flurry still recorded a 26% and 34% rise respectively in the number of both these types of users.

Which apps are these Mobile Addicts drawn to? Flurry examined the top five app categories to see which were the most popular among addicts, and found social and messaging apps to be way out in front. Users classed as Mobile Addicts used these apps, on average, 6.56 times more often than an the regular user — an over-index of 556%.

Flurry shows messaging and social apps are accessed more than six times as often by addicts compared to regular users

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The research shows utilities and productivity apps are next, with a 427% over-index, followed by games, finance, and news & magazines. Flurry suggests that many Mobile Addicts only have access to a smartphone, and therefore use it for all their computing needs.