Facebook simplifies Ads Manager

Anne Freier

In Mobile Advertising. April 19, 2019

Facebook is simplifying its Ads Manager and Business Manager to make it easier for marketers and businesses to create, manage and analyse their campaigns.

The revamped Ads Manager interface now comes with improved navigation. The cleaner design should make it easier to manage ads whilst providing more ad performance insights.

The social media network added that it had updated campaign creation by launching a copy and paste function as well as an auto-naming feature for businesses to customise their campaigns.

Facebook is also preparing to roll out more intuitive ad creative and placement editing tools.

However, changes to Ads Manager will take full effect only by 2020.

At the same time, the company plans to speed up client activation through its Business Manager by the end of the year, including onboarding of new clients and managing their historical reporting.

Facebook also announced a new cost cap bidding strategy alongside bid cap, which it promises to maximise cost-efficiency and results.

By using cost cap, advertisers can set a maximum CPA/CPI to ensure a tighter cost control.