Facebook launches Automated Ads and other tools for small businesses

Anne Freier

In Mobile Advertising. May 10, 2019

As part of National Small Business Week, Facebook recently rolled out Automated Ads to make it easier for smaller companies to manage and promote their products and services across the social network’s portfolio of apps.

With Automated Ads, businesses can create up to six versions of an ad and include call-to-action buttons, creative text and details. Once the ad goes live, Facebook will auto-select the best version based on performance.

In addition, Automated Ads provide tailored audience recommendations based on a business’ Page information, budget recommendations and notifications to stay on top of ad performance. In this way, companies are able to quickly adjust ads by replacing an image or text.

“We know small businesses don’t always have the time or resources to gain marketing expertise, but that shouldn’t prevent you from creating ads that drive results. That’s why we built Automated Ads to take the guesswork out of creating effective ads that can run on Facebook, Instagram, Messenger and Audience Network. With Automated Ads, we ask you a few simple questions about your business and your goals, and then we develop a customised marketing plan for you,” Facebook wrote in a blog post.

Additionally, the social network has expanded its free tools for businesses to manage appointments on Instagram and Facebook. This is particularly useful for businesses which provide services such as beauty salons or restaurants.

Appointments are a customisable feature which businesses can accept and track online. They can also schedule reminders through Messengers, ensuring that the booking process is streamlined at all times.

Editing videos is now also easier with three new video editing tools: automatic cropping, video trimming and image and text overlays.

These features are now available through Ads Manager.