‘Emotional fitness’ app Fika lands £800k in funding to expand

Ben Heathcote

In App Deals. March 10, 2019

Fika, a new mental health and ’emotional fitness’ app, has reportedly secured £800,000 in funding to expand and create partnerships with other businesses.

Based in London, Fika was founded by entrepreneurs Nick Bennett and Gareth Fryer and was launched in 2018. The app-based “emotional fitness tool” combines cognitive behavioural therapy (CBT) with positive psychology to provide users with goal-focused objectives and five-minute exercises to improve mental wellbeing.

The startup has already partnered with a number of UK universities including Manchester Metropolitan, Coventry and the University of Exeter.

Nick Bennett, founder and CEO of Fika, said:

“The world is emotionally out of shape. We all know the benefits of regular physical exercise, but what about the benefits of regular emotional exercise? At Fika, we are on a mission with our university partners to prioritise proactive emotional support for students, and help them prepare better for their transition into university and beyond, into the world of work.

“Depression, anxiety and loneliness are growing issues for UK universities, and student wellbeing services are struggling to cope with rapidly accelerating demand. We are calling on all UK universities to make contact with Fika and roll out our new, scalable, preventative, app-based approach to student wellbeing.”

The funding raised will allow the founders to progress Fika to the next phase of its development and secure new partnerships with universities and corporates.