Consumer Acquisition adds support for Google UAC and tiered management services

Anne Freier

In Mobile Advertising. January 28, 2019

Consumer Acquisition, the user acquisition and SaaS tool, just announced that it will offer managed user acquisition and creative services for Google Universal App Campaigns (UAC) as well as Facebook and Instagram UAC.

The additions will come in handy for social advertisers seeking to optimise their creative and automate their workflow.

The automation features are now part of its AdRules self-service platform, which works in parallel with Facebook and Google optimisation algorithms to simplify repetitive tasks.

Brian Bowman, CEO of Consumer Acquisition, said:

“We’re excited to announce that we now offer managed service support for Google UAC and we’ve expanded our AdRules platform to offer enhanced workflow automation. This makes it even easier for advertisers to launch campaigns quickly and keep them continuously fresh with creative concepts from the elite team we’ve assembled in our Creative Studio. We’ve listened to the market and we’re the first company to offer tiered managed services designed to support startups, SMB and high spending social advertisers.”

The new tiered managed services include media buying, optimisation, and access to a creative team with experience in user acquisition.

Features of the new AdRules workflow automation include advanced reporting, creative reviews, AdBuilder and Audience Builder Express and a new pricing model.

Additionally, new clients will be offered a 50% reduced feed for their managed spend on Google UAC.