comScore improves deeper insights for mobile

Anne Freier

In Mobile Advertising. July 31, 2018

comScore, the digital media measurement company, has bolstered its custom reporting features for mobile to provide deeper insights for its clients in an increasingly competitive mobile landscape.

As part of the addition, clients gain greater visibility into consumer engagement with content, products and services through mobile devices.

“Advancing our mobile roadmap continues to be a major strategic initiative—one that our customers increasingly rely on as consumer behaviour has shifted to this channel,” explained Dan Hess, chief product officer at comScore. “Our new mobile capabilities are a key part of our mission to help clients drive smarter business decisions.”

Marketers will be able to gain insights into benchmark traffic quality, cross-shopping, key mobile app and site metrics to identify their competition and opportunities.

Additionally, they will be able to identify key consumer segments through demopraphic and behavioural patterns in web and app usage.

Client will be able to analyse the consumer journey over time, adjust their consumer acquisition campaigns for a more competitive angle and gain insights into loyalty patterns.