Astrology app Co-Star has recently raised more than $5 million in a seed funding round. The investment came from Silicon Valley venture capital firms Maveron and Aspect Ventures, with participation from 14W and Female Founder Fund.
The startup plans to use the funding to develop an Android version of its popular iOS app, which allows users to download and compare their birth charts.
It also plans to grow its team and “build features that encourage new ways to get closer, new ways to take care of ourselves, and new ways to grow”.
Co-founder and CEO Banu Guler talked to TechCrunch about the experience of talking to potential investors.
“We certainly talked to some who were dismissive,” she said. “But the reality is that interest in astrology is skyrocketing… It was all about finding the right investors who see the value in astrology and the potential for growth.
“There are people out there who think astrology is silly or unserious. But in our experience, the number of people who find value and meaning in astrology is far greater than the number of people who are turned off by it.”
Co-Star claims that its iOS app has been downloaded more than three million times.