Appodeal Success Story: Filterra App Ad Optimization

Founded in 2013, Filterra, Inc., is an emerging mobile app development studio which aspires to redefine the dimensions of easy & artful photo editing. With over 3 years of experience collaborating with established and emerging photo industry professionals, the team has put in serious work to stay a cut above the rest.
Its iOS universal flagship app for photo editing, Filterra, has already experienced exceptional success in the United States and many other countries. The app brings a new, expansive dimension to the photo editing experience with the largest collection of custom designer photo effects and combos (1M+) ever made available on the App Store.
Filterra mobile app

Monetization Strategy
Filterra, Inc. uses the classic freemium model, which focuses on accumulating a sizeable userbase and hooking into users for as part of their upsell strategy
Users download a FREE version of Filterra and are further encouraged to upgrade to a PRO / PREMIUM version and access the full set of features (designer bundles and thematic packs from within ever-growing Filterra’s own Content Store + constant content updates + ads free user experience).
They also combined the freemium model with advertising as they realized that only some of their users would be willing to upgrade to a pro version.
The Challenge: Ad Optimization
As a global app we needed to be very efficient serving ads to our “non premium users” as for each request not served is revenue lost.
The ad campaign optimization chart

The Solution
Appodeal offered a comprehensive better-leverage solution to fit & serve all of Filterra’s apps with a reciprocal approach in each and every granular detail (across different geographical regions):

  • Substantial ad performance boost.
  • Sustainable improvement in ad revenue potential.
  • Competitive eCPM & fill rates.
  • Continued eCPM growth & ad revenue maximization.
  • Most flexible & scalable controls.
  • Various ad formats.
  • Easy to integrate SDK.

The Results
Since partnering with Appodeal:

  • Fill Rate Reached Up To 97% (+25% Growth)
  • eCPM Increased +50%
  • All automatically

Are you ready to join the only comprehensive mobile app monetization solution too? Get started at or reach us at