Amazon Moments lets app publishers offer rewards to loyal customers

Anne Freier

In Mobile Advertising. February 18, 2019

Amazon is getting into the app market with the launch of Amazon Moments, which is now officially live in 100 countries worldwide. The programme lets app publishers reward loyal customers with physical or digital gifts from Amazon.

Moments has been in testing for a few months now with select clients Bravo, Disney Heroes, Tik Tok and The Washington Post.

According to Amazon, after a video streaming service ran a Moments campaign that offered a $10 physical reward, subscriber likelihood doubled. Similarly, an entertainment app trialling the service was able to boost its average daily users by 291%, whilst a developer noted a lift of 97% in 30-day retention and 43% increase in daily revenue.

App developers can easily set up and create Amazon Moments campaigns via the dedicated dashboard. First, Moments is integrated into an app, then developers select a cost per action and set a budget cap for rewards. Once that cap is reached, promotional messages stop.

Rewards however are limited to items available on Amazon.com and the company also provides curation of its top gifted items to make it easier for developers to choose.

In addition, rewards can be adjusted for different loyalty levels. For example, a new users may receive a $5 reward, whilst an active player could get $25.

Amazon Moments can further be used outside of an app, for example, to send a reward to a customer via email.