Mobile data exchange adsquare today announced that it has partnered with Adobe Advertising Cloud, the software platform, to enable advertisers and agencies access to premium ad inventory across all formats and devices for multichannel campaigns.
Both adsquare and Adobe Advertising Cloud clients in EMEA and US will benefit from the integration with clients now able to create more effective branding campaigns.
As mobile video advertising is gaining traction and accounts for a third of revenue for leading mobile publishers, advertiser attention has shifted to the channel. Rich audience and contextual data can facilitate more advanced branding campaigns.
That’s where the partnership comes in. Adobe Advertising Cloud clients can now tap into adsquare’s advanced mobile audience data to target audiences more precisely for the right mobile moment.
According to Ted Smith, US VP of Sales, who joined adsquare in September:
“adsquare’s mobile-first data exchange allows advertisers to navigate the increasingly fragmented customer journey, using rich data in targeting consumers of the greatest impact. Joining forces with Adobe Advertising Cloud, one of the leading platforms for mobile video, we address the industry demand to identify, reach and engage users at moments of most relevance.“
The adsquare data exchange is mobile-first and offers support for Mobile Advertising IDs, mobile signals for location as well as dynamic data including weather and events. As part of a pre-bid integration with DSPs, adsquare provides data for moment marketing as well as a more holistic understanding of the end consumer.
Suzie Brown, Senior Business Development Manager at Adobe Advertising Cloud, adds that the partnership is an important strategic step.
“Advertising on mobile is all about relevance and data is in the very heart of this. Thanks to our partnership with adsquare, our clients receive access to rich audience data at scale, enabling them to create precise and effective campaigns.”