Software company Adobe has announced an initiative to help guide marketers in using its creative software as part of its upcoming Adobe Summit. Called the ‘Experience League’, the effort is a core theme for this year’s summit.
Brad Rencher, executive VP of GM for digital marketing at Adobe explained that the effort had been driven by marketers’ desires to become ‘Experience Makers’.
“And to become an ‘Experience Maker’, you’re going to need more than just great tools and some online help. You’re going to need a partner who knows what it means to be an experience business, and what it takes to get there. And it’s for that reason that I’m proud to announce today the formation of the Adobe Experience League, and would like to invite you to join,” he said.
As part of the effort, marketers are getting access to 100 learning guides and support content such as webinars and videos. The company also plans to build a community around the Experience League so that marketers can discuss their problems and ask for advice from experts.
In addition, Adobe is strengthening the use of its cloud solutions by offering a grading scheme that tells marketers how well they are using individual cloud features.
“The Adobe Experience League is a whole enablement programme with guided learning too help you get the most out of your Experience Cloud,” added Rencher. “It lets you assess your current capabilities and map out a game plan to get you to where you want to be.”
The Experience League underlines a recent shift by brands to move their ad and marketing teams in-house.