AdColony launches Advanced Monetization Program for app publishers

Mobile performance marketplace AdColony just announced the launch of a $5 million Advanced Monetization Program (AMP), aiming to help publishers adopt the latest in-app monetisation technology through AdColony’s SDK.

“We are thrilled to announce the Advanced Monetization Program to help publishers both earn and grow with AdColony,” said Vikas Gulati, AdColony’s head of performance. ”Video ad monetization for mobile app developers has made huge leaps in the past few years and we believe strongly that there are still many developers who need to take advantage of it. AMP is designed to support game developers with both monetization and user acquisition efforts, helping them take the leap with the most technologically advanced monetization solution on the market,” Gulati added.

As part of the launch, AdColony is offering publishers a 100% revenue share for 90 days in addition to a 15% user acquisition credit and a 10% bonus on first position waterfall deals.

Its technology combines mobile ad creative with advanced bidding solutions from Google, Fyber and MoPub. Nader Tfaili, Chief Business Officer of Numbase, the publisher behind trivia app, Play & Win, added:

“When it comes to monetization, publishers like us look for ad networks that are easy to integrate and manage, while at the same time provide competitive fill rates and revenue figures. AdColony is a perfect fit for such criteria. Working with AdColony’s account managers and support team, we were able to smoothly operate and monetize our app and continuously optimize performance, helping us grow.”

Interested publishers can now sign up to the AMP here.