Brus Media, an Australian-based agency focused on performance marketing for mobile apps has recently launched a new campaign management platform, AppSeek.
AppSeek will be utilised for all cost-per-install and cost-per-action campaigns that they manage for their clients world-wide and leverages years of industry experience to bring to market a technology platform that tackles many of the current industry issues.
Some of the standout features include:
- Full Transparency of Ad Placements
- Conversion Rate Optimizer
- Time to Install Optimizer
- Category-Based Targeting
- API Integration for Advertisers & Publishers
- Auto-Verification of Campaign Tracking
Speaking with the founders at Brus Media, the guys said “we have been in this industry a long time and have watched the evolution of performance marketing for Android and iOS. The industry has matured to an extent where some key factors needed improvement such as accountability, fraud prevention and campaign optimisation. We aim to bring the same level of sophistication that exists in the programmatic or search environment to the world of performance-based app marketing. It will take time, but this is our mission.”
The team have some impressive results achieved to support the new platform including a 45% loyal user rate for Indeed, a result for Pandora that exceeded goals by 65% and a revenue-per-install for CarsGuide 90% over target.