£1.8m in fresh funding for hospitality recruitment app ROTA

Ben Heathcote

In App Deals. October 24, 2018

ROTA, the recruitment app which matches hospitality staff with hotels, restaurants and venues, has raised £1.8 million in fresh funding. The investment round included participation from existing backers and new funding from several high net worth individuals.

Launched in 2015, ROTA has quickly become one of the UK’s leading staffing apps, with over 5,000 active members in  London, Birmingham, Manchester, Leeds, Edinburgh and Glasgow. The tech company’s partners include hotels, caterers, restaurants, venues, events and stadia, such as Intercontinental Hotels, Compass Group, Manchester Arena and Hearts Football Club.

News of the funding round comes shortly after Rota appointed Stephen Segel as its new CEO.

He said:

“The additional funding raised from our current investors reflects their continued engagement in ROTA’s value creation opportunity. They are joined by new investors, who understand how our scaled technology and quality member-partner engagement will continue to accelerate ROTA to grow our marketplace.

“I lead a highly capable team as we continue to double revenues year on year, and we are both excited and very determined to ensure that while we improve our members’ and partners’ experience of staffing, we also create sustainable value for our shareholders.”

Mark Farmer of Eden Ventures and Mark Jaffray of Chimera Partners, both investor directors of Rota, added:

“With the additional investment, and our recent CEO Stephen Segel joining the business, we have continuity in an experienced senior executive and the additional funds to develop our technology and marketplace, together with even more confidence and engagement from our shareholders.”

The fresh funding will allow ROTA to expand its UK footprint and extend its existing service offering.