With Twitter projected to be the fastest growing channel for display ads at a growth rate of 45% this year, it’s no surprise that advertisers are demanding better integration of the social network when it comes to their campaigns.
Now, ad automation software provider, Nanigans, has officially rolled out an extension of its software to Twitter. Its ad automation software allows in-house marketing teams to manage and measure their mobile campaigns on Twitter. Core Digital Media, the customer acquisition specialist, and Dashlane, a password manager and digital wallet, have already signed up and scaled their direct response campaigns on Twitter.
Barry Forbes, Senior Director of Marketing, Core Digital Media, says:
“Nanigans has been critical to scaling the impact of our Twitter advertising more than 10X across our brand lineup since May of 2015. Scaling Twitter advertising requires significant work that would not be possible without the productivity boost offered in Nanigans well-thought-out platform.”
“Modern marketers need a single, unified solution to reach consumers across publishers and devices. Our customers have asked Nanigans to be that solution for in-house management of their campaigns. We’re excited to offer end advertisers a more robust SaaS advertising solution for managing, measuring and scaling their direct response and mobile campaigns on Twitter.”
In addition, Nanigans provides a complete ad solution which helps marketers track and attribute, manage data as well as predictive analytics and optimisation for their campaigns and receive reports in real-time across various social media and ad channels, including Facebook, Facebook Exchange, Instagram, MoPub and Twitter.
Eitan Katz, Senior Direct Marketing Analyst, Dashlane adds that Nanigan’s Twitter solution has been beneficial in expanding the company’s advertising efforts. He says:
“We’re exceeding our performance goals, including a double-digit increase in conversion rates and an equally significant decrease in CPAs since moving to Nanigans solution. Nanigans software makes it easy to scale up across the array of global markets we’ve identified as targets for 2016.”