One of the key features of the update concerns the minimum threshold for measuring whether an impression is viewable. As such, the draft proposes that display and video mobile ads follow minimum time and pixel standards of ads on desktop.
The draft has been developed together with IAB
, MMA as well as participants of the Making Measurement Make Sense
(3MS) initiative, a joint initiative of the ANA, 4A’s and IAB.
Those interested in feedbacking can view the document here and email Ron Pinelli email@example.com
with their suggestions.
The final report is scheduled for release during Q2 2016.