Mobvista, the mobile marketing platform, has just launched a new App Store Optimisation product (ASO) which lets app developers improve their app submissions and marketing techniques to reach a higher rank in the app store’s search results.
Mobvista provides solution to help app developers improve their app ranking in App Store
Dubbed Search Spike, the product was launched at Tune’s first China forum that explored the path “From Users Acquisition to Retargeting”.
Apple rolled out Search Ads for its iOS App Store early in October this year. First results of an AppsFlyer study found that Search Ads performed strongly and drove up the number of app installs considerably. Indeed, the ads drove 100,000+ installs according to 40,000 keywords, but just 28% of those keywords were found to match the exact brand terms.
Search Spike is also part of NativeX’s App Store Optimization (ASO) Media Solution.
One CEO of an Endless Runner game praised the NativeX integration, saying:
“Our target keyword rank improved from #27 to #5 in just 3 days in the USA driven from 2,081 Search Spike conversions. The ranking improved by an average of 60% on the other 18 keywords I’m tracking too! The end result is that my daily organic installs grew by over 10x.”
Search Spike is best used for mobile iOS apps that want to rank among the top of the App Store charts for high-value keywords. Both, game and non-game apps can be charterd. NativeX recommends that an app is integrated with a mobile measurement platform such as MobileAppTracking from Tune in order to make the integration easier.