Mobiquity Networks, which powers a shopping mall‐based beacon advertising network in the US, recently announced a partnership with Screenvision to install beacons across 300 theater complexes to establish a movie theater ad and data network.
The deal enables brands to reach consumers in movie theaters through interactive games, pre and post-show ads and other mobile campaigns. In connection with Screenvision, a provider of cinema advertising with a national network of 2,300 theaters and 14,200 screens, Mobiquity Networks will roll out beacons to the lobby areas and selected theaters, leveraging its existing beacon network of 475+ US shopping malls.
Mobiquity Networks provides a mall-based beacon ad network
The two companies will share their expertise and help clients oversee their campaigns. Initially, the beacon installation involves 300 theater venues and 2,500 screens.
Sean Trepeta, President, Mobiquity Networks, explains:
“Over the past few months, Mobiquity Networks has formed a number of strategic partnerships that have enabled us to accelerate the growth of our mobile engagement network, and we are thrilled to announce this expansion in the entertainment sector. Screenvision’s strong reputation and expansive footprint make them a perfect partner. This collaboration will usher in an entirely new channel for movie-theater advertisers to reach their biggest fans.”
Mobiquity Networks further provides clients with data insights such as moviegoer profiles that includes frequency of visits and use of apps. Theater owners rely on such data to improve their visitor experience, whilst movie studios and brands are able to deliver location-based mobile campaigns to moviegoers.
John McCauley, Chief Strategic Development Officer, Screenvision, adds:
“We saw a great opportunity to leverage proximity-based technologies to further amplify the unrivaled impact of the 40 foot screen. Beacons will help extend that impact for brands and connect them to the consumer journey outside the theater. Mobiquity Networks has built considerable scale with a growing app publisher network, and is known for its commitment to protecting the consumer experience. They are an industry leader and we’re proud to collaborate with them as part of our market place solutions.”