MobileAds rolls out ‘SaaS-in-a-Box’ HTML5 suite to help agencies build rich media banner ads

Anne Freier

In Mobile Advertising

November 5, 2015


Mobile ad solutions provider,, recently announced the launch of its interactive banner ad suite ‘SaaS-in-a-Box’, to help agencies build rich media banner ads on mobile more cost efficiently and without programming skills.

MobileAds’ SaaS-in-a-Box solution



Alvin Koay, CEO & Co-founder,, says:

alvin koay

“Small agencies and budget advertisers are already feeling the double-whammy of the digital advertising industry: content consumption on mobile devices overtaking that from the desktop web. And the death of Flash. Agencies are definitely caught with their pants down when it comes to mobile. Only a cost-friendly, self-served, HTML5 ad solution can save the day for them. Traditionally, interactive rich media ads in HTML5 are reserved for large agencies and big brands with big budgets. With our solution, we are democratizing this industry, so that smaller players are also able to compete on a level playing field, using interactive ads.”

The SaaS-in-a-Box HTML5 suite features an ad server as well as dashboard with rich analytics and insights to help agencies create their own rich media ads across various platforms, including in-app, mobile and desktop web. The self-service solution helps to build engaging ads with interactive components such as video, eCommerce, store locator, click-to-call, contact form, social media feed and more, ultimately enhancing the user experience. has a series of strategic partnerships with major real-time bidding and programmatic ad exchanges, networks and DSPs, all of which are integrated in the solution. In addition, ad server and tags are certified in major traffic sources Google GDN, AdX, Mopub and Smaato.

The company has previously successfully run mobile rich media ad campaigns for Unilever, Procter & Gamble, Nestle, Pizza Hut, Toyota and others.