Yahoo Advertising research recently found that mobile video views increased 55% this year, compared to just 34% on desktops. As part of its The Migration to Mobile Video study, the company found that millennials in particular have a positive attitude towards mobile video. Almost all of them (95%) watch videos on their mobile devices weekly. 80% said they preferred the convenience of mobile. In addition, the research highlights that cross-device ad exposure drove brand favourability (up 250%) and awareness (up 100%) significantly. Combining PC and mobile ads generated 2.5x more favourability compared to PC alone.
Now, Yahoo has added an infographic to highlight its findings.
The Migration of mobile video
December 21, 2015