Mobile video marketing platform Vungle announces record growth

Anne Freier

In Mobile Advertising

February 15, 2017


Source Vungle

Vungle, the marketing platform for in-app video ads, has announced record growth worldwide, reaching $300 million in annual revenue.
In addition, the company has increased adoption of its SDK by 125% year-on-year. It now runs in 40,000 apps globally.
Zain Jaffer, CEO of Vungle, said:

“Our growth speaks volumes about how the advertising landscape has changed. Companies of all sizes, from established brands and Fortune 500 businesses to independent mobile studios, have begun to adopt in-app video ads as an integral part of their customer acquisition strategies. And that’s why Vungle is bullish on performance marketing. It’s proven, it’s defensible and mobile marketers spend more when there’s clear, quantifiable ROI and lifetime value (LTV) – this has and will continue to fuel Vungle’s growth.”

The company also announced revenue growth in the APAC region. In China, overall revenue grew over 400% since 2015.
In addition, Vungle has expanded significantly within APAC and now has offices in Beijing, Seoul, Singapore and Tokyo. Jaffer adds:

“eMarketer forecasts digital ad spend to climb to over $77 billion this year, and for good reason. Consumer behaviour has changed dramatically. The average time spent engaging with desktop, TV, print, radio and other traditional media channels continues to decline. On the other hand, time spent on mobile devices has increased every year. Studies show that mobile audiences – especially 18 to 34 year olds – are up to two times more likely to give their undivided attention when watching video on mobile devices.”

Since its foundation in 2011, the company has been growing exponentially. It now provides a product line to enable advertisers to reach a diverse mobile audience across a variety of top mobile apps, whilst being able to track campaign performance.
Hayley Nam, brand marketing manager at Memebox, a Korean beauty eCommerce company, adds:

“Before Vungle, it was very challenging to measure the actual performance of the media we were using and our return on ad spend. Quality of users is more important than just exposing our ads to the same user over and over again. Vungle provided us with amazingly high-quality users that others just could not deliver.”