Mobile rich interstitial adverts show greatest monetization power according to new Appodeal report

Anne Freier

In Mobile Advertising

December 22, 2017


With 2018 just around the corner, Appodeal, the in-app advertising company, has just revealed its latest In-App Advertising Performance Index, based on over 60 demand sources and 30,000 apps across five different regional markets.
Among the core findings, the report recognizes that rich interstitial ads are now the formats with the greatest monetization power. That’s because of its higher engagement rates due to a combination of high eCPMs and impression rates.
In addition, rewarded video ads generated the highest eCPM performances across all regions, despite limited impression rates.
Meanwhile, banner ads continued to be the second highest revenue generating format across the regions measured, due to their high impression rates.
Video interstitial ads were lower when it comes to eCPM performance.
Appodeal also found that ad network AdMob dominated revenue and ad fill impressions with banner and rich interstitial ads. Amazon Mobile Ads outperformed other banners in the US, Western Europe and East Asia.
Meanwhile, AppLovin ranked as the top monetization network for rewarded video and video interstitial ads. Other ad networks found to be strong monetization ad formats included Tapjoy, Vungle, AdColony and Unity Ads.
Rewarded video eCPMs also grew across the Facebook Audience Network and AdMob, deeming them “must add ad networks for rewarded videos in 2018”, according to Appodeal.