Mobile Playable Ads as The Tool to Boost Conversions [Case Study]

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Posted: November 1, 2017

Leadbolt, the high performance mobile advertising platform for user acquisition and app monetization, has launched mobile playable ads – a new tool for its powerful mobile ad format solutions toolbox. These interactive in-app ads are available to iOS and Android app developers via Leadbolt’s SDK.

Leadbolt had been developing and testing the Playable Ad Format since early 2017 conducting early trials with key partners to optimize performance, flow, quality, track-ability and other features of this innovative ad format.  Playable ads are now officially offered by Leadbolt on a global scale.

For advertisers of mobile apps, Leadbolt Playable Ads have proven to deliver 8X success across standard campaign metrics when measured against static full-screen interstitial ads, achieving: 

  • 2X increased click-through rates (CTR)
  • Up to 4X improvement in Conversion Rate (CR)

Playable ads demonstrate exceptional post-install engagement performance when utilized with Leadbolt’s real-time predictive audience targeting platform.

Playable Ads connect with app users:

Leadbolt Playable Ads are an effective ad format to make meaningful connections with end users including:

1) Educate – familiarize users with your app

2) Preview – provide a first look experience of app or game

3) Engage – Prompt users to engage with your app via the app store

“Playable Ads are outstanding vehicles for driving three very important success metrics for user acquisition campaigns: Connection, Conversion and Engagement. By previewing promoted games and apps directly in the ad itself before a download occurs, we’re basically providing a user-engagement experience with no-strings attached. Interested players are pre-qualified upfront reducing potential churn, and assisting the development of high-value, long-term relationships with new players,” explains Marc Carr, Chief Revenue Officer and Co-founder of Leadbolt.

Strongly Suited for Promoting Games and Apps

While Playable Ads are suitable for advertising a range of mobile apps, Leadbolt data suggests that Playable ads are achieving for popular game categories including match 3, bubble shooters, word puzzles and games with simple flows. Playable ads made for Entertainment orientated apps are especially successful as they are more efficient in connecting with the right audience and effortlessly onboarding them to install and engage.

Leadbolt’s Full Suite of Mobile Ad Format Solutions include Playable Ads, Native Ads, Video Ads, Rewarded Video Ads, and Full-screen Interstitials. 

About Leadbolt

Leadbolt is a high-performance mobile advertising platform, helping advertisers and app publishers achieve exceptional results.  Powered by direct relationships and dynamic ad-serving technology, Leadbolt allows app marketers to reach and acquire quality users at scale.

For developers, high impact mobile ad solutions and our award-winning Direct Deals Marketplace optimize inventory and campaign partner matching to drive maximum app returns.

Leadbolt delivers more than 10 billion ads a month, across 65,000 apps worldwide.  Leadbolt is privately held and headquartered in Sydney, Australia with offices in Los Angeles, and Bangalore. For more information, visit Leadbolt website.