Mobpartner are running a promotion during the month of May offering prizes for mobile app developers, publishers and media buyers and marketers. They are working with their best converting campaign for the Italian mobile market on the network and offering the top publishers prizes including an iPhone 5. We caught up with the Eloisa Dubert, Account Manager at the Mighty Mobpartner to get some tips on how to succeed with this mobile affiliate campaign. You can join the challenge when you register with mobpartner.
Q. Why is Tekka’s campaign converting so well for mobile affiliates?
The success of Tekka’s campaign is mainly based on a wide range of offers, Tekka’s offers are well adapted to all kind of users, from kids to adults; including: games, music, dating and other types of mobile content. The creatives material are being constantly refreshed, which obviously contributes to a higher CR. Thanks to all these elements, Tekka is currently our best converting campaign in Italy, with a conversion rate up to 2.70% and an EPC up to $0.30.
Q. What types of affiliate are doing well in the competition?
Approximately 70% of total affiliates is represented by media buyers specialized in the Italian market, which is reflected in the top 5 publishers.
Q. What types of traffic sources are converting well?
At the moment, the best traffic sources for Tekka’s promotion are in app displays, social, dating and community websites, among others.
Q. What types of targeting (operators, handsets) are performing?
The top converting operators are H3G and Vodafone while the top converting OS are iPhone and Symbian.
Thanks Eloisa! Don’t forget you’ve got until the end of May to enter the competition. Just register for mobpartner to start monetizing your mobile app or mobile web traffic or promote offers.
May 18, 2013