Mobile advertiser Kargo announces new office launch in Sydney

Anne Freier

In Mobile Advertising Blog. January 25, 2017


Source Glassdoor Kargo

Mobile brand advertiser Kargo has just announced the opening of its first office in Sydney, Australia. As the company continues its Asia-Pacific expansion, it has hired executives Robert Leach, Peter Birch and Rob Williams to lead the team.
Following the launch of its office in London last year, the Sydney opening marks the second office location outside of the US. Having secured a space in the heart of the city’s media district should serve Kargo well in meeting new clients in Australia and New Zealand.
Robert Leach will join the Sydney office to act as General Manager, Asia Pacific, whilst Peter Birch comes on board as Commercial Director, Asia Pacific and Rob Williams heads the operations department. Both, Birch and Williams are reporting to Leach who reports to Kargo’s General Manager, International, Owen Hanks.
Hanks explains:

“Many of the global publishers and top brands that Kargo works with in North America and the U.K. have encouraged us to continue our international expansion into the Asia Pacific region where there is a growing demand for quality mobile advertising. I’m confident that Robert Leach, Peter Birch and Rob Williams are the right team to bring Kargo’s high-impact ad formats and massive alliance of premium publishers to Australia and New Zealand.”

Leach has previously launched and grown his own digital business, whilst Birch is experienced in traditional and emerging media sales that includes work with mobile, broadcast and digital platforms in the UK and Australia. Williams will join Kargo from BBC Worldwide where he helped to develop the company’s consumer digital offerings.
Leach adds that Australia is a natural extension for Kargo due to the areas well established advertising economy.

“As mobile usage grows exponentially in Asia Pac, the premium editorial alliance provided by Kargo will afford brands the ideal environment and scale in which to advertise. This coupled with our award winning creative, zero ad fraud and the highest viewability scores in market will undoubtedly attract ANZ brand advertisers to Kargo.”

The expansion comes on the back of a solid 2016 during which Kargo increased its workforce by 60% and launched its programmatic business. The firm also completed a major research initiative during the year.