Mobile Ad News Weekly – Snap changes fees for publishers, Apple gets rid of apps sharing user location data

The big players

Snap Inc has abolished its publisher licensing fees on Snapchat’s Discover channels. Instead, the company is opting for shared advertising revenues, according to sources close to the matter.
Instagram is making it easier for users to pay for goods using the app by adding its very own payment feature. Users can now register a debit or credit card on their profile tab. The cards are secured via security pin code.
Apple is slowly but surely getting rid of any apps that may share location data with third parties. The company says that this violates its app store policies and guidelines. Any app found to share user location data with third parties is therefore being removed.
Google recently announced updates for how app developers are purchasing and selling ads on AdWords and AdMob. At the latest Google I/O developer conference, this week, the company said that overall Android users downloaded 94 billion apps from Google Play in 2017 – up from 82 billion in 2016.


A majority of enterprise marketers are looking to implement artificial intelligence (AI) technologies including machine learning as part of their content marketing strategies. According to a survey of 500 digital marketers by BrightEdge, the SEO and content performance marketing firm, brands are beginning to use AI to personalise their customer experiences with smart content.
Google and YouTube are predicted to increase their local advertising sales by a whopping 42% by 2022 – from $19 billion in 2018 to $27 billion by 2022. That’s according to research from BIA Advisory Service obtained by Mobile Marketer.
Shorter mobile ad formats are more effective despite being skippable new research by MAGNA, the intelligence and investment arm of IPG Mediabrands, together with IPG Media Lab found.

Product launches and Mergers

Cheetah Mobile, the mobile utility and security app maker, today announced that it implemented Protected Media’s anti-fraud solutions to manage in-app fraud.
Podium, the customer communication platform for local businesses, launched its Podium Webchat which lets businesses communicate with consumers via text messages. The feature may be particularly suitable for users who do not have round the clock Internet network coverage as it takes the conversation offline.
Bidalgo, the app ad creative automation software and services provider, today launched a range of new products that support playable ads on Facebook and other platforms.
PacketZoom, the mobile app performance company, just announced that Travelyaari, the Indian online bus booking portal, downloaded apps 1.87x quicker using the PacketZoom Mobile Expresslane SDK. In addition, Travelyaari was able to rescue 77% of its network disconnections using the SDK.
TripleLift, the native ad platform, recently partnered with WhiteOps to offer third-party verified pre-bid fraud prevention as part of its inventory. Check out this interview with TripleLift about mobile ad fraud.