Microsoft takes over ‘living photo’ app SWNG

Ben Heathcote

In App Deals

November 9, 2017

Microsoft has struck a deal to take over the team and technology of Swing Technologies, the start-up behind ‘living photo’ app SWNG. Swing’s employees will be joining the Skype team and bringing their expertise in imaging technology to deliver on key innovations for Skype messaging and calling experiences.

Swing Technologies was founded by Tommy Stadlen and Frederick Blackford in 2014 and is backed by top tier investors and individuals including Twitter co-founder Biz Stone. The San Francisco and New York-based company’s debut app SWNG allows users to create interactive ‘living photos’, a new visual medium to stand alongside photos and videos.

Stadlen said the deal presents a “unique opportunity” for the team to bring their ideas to a global audience.

He added:

“It’s an exciting time to join Microsoft, which is thriving under the leadership of Satya Nadella. We believe in the power of brands and technology, so the Skype mission and values resonate strongly with us.”

Amritansh Raghav, Microsoft’s corporate vice president for Skype, said:

“The Swing team’s deep expertise in imaging technology will help us deliver great new features and capabilities for Skype. They have an impressive track record of delivering great user experiences and brand design around the technology they develop. I welcome the new team members and am excited about how Swing will deliver innovation to our customers.”

The SWNG app has been featured by Apple as the top featured product on the App Store, and in Apple retail stores across the world.