Matomy Media Group, the digital ad solutions provider, yesterday announced its positive financial results for 2015. Revenues for the full year rose 14% to $271m on a GAAP basis. Adjusted EBITDA reached $25.7m, an increase of 27% compared to 2014.
Matomy Media Group provides a range of digital advertising and marketing solutions
Ofer Druker, Chief Executive Officer, Matomy, says:
“2015 was a transitional year for Matomy as the company shifted its focus to mobile and video, which are widely considered to be the strongest growth engines in the digital industry. This transition was achieved through a combination of developing an effective set of programmatic tools, strong growth and the acquisitions of MobFox (mobile SSP) in late 2014 and Optimatic (video advertising platform that also offers SSP services) in late 2015.”
With mobile and video advertising formats on the rise, Druker says that Matomy is committed to delivering effective messages and building engagement between marketers and consumers. The company continues to innovate its advertising platform products.
Earlier this year, Matomy added a new mediation tool for its MobFox advertising platform to enable app publishers to auto-optimise their campaigns on various DSPs and ad networks. Druker adds:
“Our investments in programmatic capabilities enabled us to improve efficiencies, contributing to lower operating expenses, and improving our capability to generate scale. We ended the year with a strong balance sheet, improved margins and an excellent set of technological capabilities to fuel our future growth. 2015 was a year of achievement for Matomy and we are enthusiastic about 2016 and beyond.”