Matchmade secures €4.25 million in funding to boost influencer marketing for games

Anne Freier

In Influencer Marketing. November 29, 2018

Matchmade, the influencer marketing platform for games, today announced that it raised €4.25 million in funding in a Series A financing round, led by Korea Investment Partners.

The company plans to use the funds to expand its operations internationally and bolster its technologies.

Matchmade has analysed over 3 million channels and 300 million YouTube videos, alongside 12 million streams and 260,000 channels on live-streaming platform Twitch to provide influencer matching for games based on real data.

Advertisers who are using the platform can search for and engage with influencers, and track their campaigns in real-time.

“Korea Investment Partners is investing in Matchmade as the company’s solution to one of the fastest growing areas of advertising is sophisticated, scalable and technically advanced,” explained Sang-ho Park, Partner, Korea Investment Partners. “The founding team is very experienced and driven, and they’ve demonstrated great potential.”

Matchmade said that campaign investment from advertisers in 2018 increased 400% year-on-year.

“The incredible 400% growth in campaign budgets by advertisers, is a testament to the growing importance of influencer marketing,” added Jiri Kupiainen, CEO & founder, Matchmade.

“This funding round allows us to double down on the development of the Matchmade platform, and most importantly in growing our team. Adding Twitch to the Matchmade platform means that we are better able to serve our customers and influencers alike by offering a broader data-driven approach to sponsored content. Influencer marketing is still very new and we’re excited to be driving the development of one of the fastest growing areas of new media.”

In addition, Matchmade announced that it had open a new office in San Francisco, US, run by Twitch employee Jordan “Soma” Tayer.