SplitMetrics is a tool for mobile app developers and game publishers to A/B test and optimize app store pages for maximum conversion. Founded in 2015, by Eugene Nevgen and Max Kamenkov, SplitMetrics helps you optimize your creatives, personalise app pages for different demographics, and analyse user behaviour in real-time.
Use the tool to A/B test everything from icons and screenshots to video previews and the colour of the download button.
|Groups:||App Store Optimization|
5 Ways iOS 11’s App Store Update is Affecting Advertisers Posted on October 05, 2017 by Artyom Dogtiev Early stats by SplitMetrics show that tap through rates have decreased 7% for listings that have not been optimized.
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