Split Metrics

Mobile A/B testing for App Store and Google Play

Split Metrics is a tool for mobile app developers and game publishers to A/B test and optimize app store pages for maximum conversion. Founded in 2015, by Eugene Nevgen and Max Kamenkov, Split Metrics helps you optimize your creatives, personalise app pages for different demographics, and analyse user behaviour in real-time.

Use the tool to A/B test everything from icons and screenshots to video previews and the colour of the download button.

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Groups:App Store Optimization
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