App Marketplace

Discover the best platforms and services for building, marketing and managing mobile apps

Updated: January 23, 2018

Swrve

app analytics and marketing strategy

Apperian

Mobility management for enterprises

Gamefroot

Make and play - browser based playing and developing

AdRally

30+ global ad networks

Yapp

Create a mobile app in minutes

Get Localization

Smart Way to Translate Your App

Yeahmobi

Monetize your advertising inventory

metaps

AI-driven analysis and marketing

Chocolate

Programmatic Mobile Video Marketplace

Payability

Get weekly payments for your ad network earnings

Stencyl

Make iOS, Android and Flash Games without coding

Jumio

Scan and Validate Credit Cards and IDs

HockeyApp

The platform for your apps

Keyword Tool

App store optimization tool for keyword research

Chartboost

Grow mobile game revenue with Chartboost

PhraseApp

Translate your software better.

AppInstitute

Making Mobile Apps Easy

Apptive

DIY MCommerce Apps

Sencha Touch

HTML5 mobile app development framework

Compose.io

Database-as-a-Service provider using MongoDB

Basic4Android

Rapid application development for Android

Built.io

Mobile BaaS and dev platform built from the ground-up for enterprises

TheTool

ASO & App-marketing tool

GameAnalytics

Track and analyse all your game's data

Siberian CMS

Free and Open-Source App Maker

Fuel

Create diehard fans for mobile games

Meteor

The JavaScript App Platform

ExpertMobi

The leaders on CPA market

Crittercism

App performance management platform

Elloco

Insanely easy app localization

Leanplum

Fully-integrated optimisation solution for mobile apps

RZLTS

Ultimate Push Notification Service

GameMaker: Studio

Create cross-platform games in record time

Playir

Less programming, more gaming!

Batch.com

Send push. Intelligently.

Engine001

Free game maker software

Inneractive

App Monetization Simplified

GoSwiff

Mobile Commerce and Transactions

Volusion

eCommerce Software and Shopping Cart solutions

ASOdesk

Improve your iOS and Android app visibility

Localize Direct

Professional Game Localization

Kii

Cloud application development platform

SearchMan

App store optimization and SEO software, made easy

Go!AppZone

Mobile Application Development Platform

Tapjoy

App monetization and mobile user acquisition

Appstudio

Cloud-based solution for smartphone and tablet publishing

Jampp

Mobile app marketing: app installs and re-targeting via RTB

App Design Vault

Never design your apps from scratch again

Heap

Mobile and Web Analytics

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App Marketplace Guide

Mobile apps have been instrumental for companies operations of all sizes, ranging from a small family business shop to a big corporation. A mobile app building process involves multiple kinds of services to support an app throughout its lifecycle. In our App Marketplace directory we list companies that present the following categories – App Analytics, App Builders, App Monetization, App Store Optimization, Mobile Marketing, Push Notifications and User Acquisition.

App Analytics

This category contains companies that offer app developers mobile app analytical tools to measure app KPIs like number of downloads, monthly active users, sessions duration and more. They also may provide app analytical services on top of their app marketing automation tools set.

App Builders

These companies provide a cloud-based mobile app development service to build apps with ready-to-use templates. It also hosts companies that help developers with multiple SDK implementation, selling their app code, cross-platform development, localization and more. These app builders cover both consumer and enterprise app development sector.

App Monetization

The lack of app marketing expetise leads to a problem many mobile app developers struggle with – app monetization. Developers have knowledge of coding but don’t know how to market apps. The companies in this category aim to help developers to actually make money with their apps via advertising.

App Store Optimization

For any mobile app to be succesfull, its visability on an app store, how many its potential users can actually find, is vital. A kind of company that helps app developer to connect their apps more efficiently with their users specifically on app stores called an App Store Optimization company. Such companies offer tools to track and improve mobile apps ranking on app stores for specific keywords.

Mobile Marketing

In this category we’ve gathered a range of marketing companies that help app developers with a different aspects of their apps marketing. Specifically app installs generation, promotion, user acquisition, app store optimization, PR, reviews, marketing strategy and more.

Push Nofitications

One of the best app marketing tactics to reduce mobile app users churn is to utilize push notifications. The companies listed in this category provide not only a platform for direct communication with app users but consult on specific tactics to maximize its efficiency.

User Acquisition

Any mobile app success is fundementally influenced by how many users have discovered, installed and actually using it. This category presents companies that help app developers with all these aspects.

App Marketplace FAQ

In this section we cover the most common questions that rise when companies need to develop a mobile app.

What platform should I develop an app for my business?

There is the duopoly of two mobile platforms that dominates the space – iOS and Android. The fundamental difference these two is that historically iOS allows app developers to generate more revenue but Android provides wider reach and penetration, especially on growing markets like India, Indonesia, Vietnam. Having said that, the wise strategy is to approach the question holistically and develop an app for both platforms, because an audience of any mobile app most likely is the mix of iOS and Android users.

Why do I need app analytics company service for my app?

Because of a low average pricing point for a mobile app that floats around $1 per app copy, to be able to build a significant app revenue stream it is crucial to prevent an app users churn and grow its userbase. The reason number one for users churn is lack of data about people who are using your app, to get this data you need to have an app analytics SDK built into your app.

What are pros and cons of using an app builder?

There are several reasons for app builders to exist and provide a viable service for app developers. Number one – they allows developers to save on app development cost and launch a mobile app on the market faster. The other reason is that it allows to build cross-platform apps that can be run on multiple mobile platforms. The flip side of app builders is that they aren’t capable to help with building complex apps and limited to a number of app templates they provide to build apps with.

What are the most common ways to monetize an app?

There are three major ways to monetize a mobile app – Advertising, In-app purchases, Paid apps, Subscription. To generate revenue with advertising app developers register with ad networks to place ads inside their apps, ads may advertise other apps, as well as products and services in general. In-app purchase mechanism allows developers to charge their app users for additional features that aren’t available in a free version of their app. The other option to generate revenue with in-app purchase can be removing ads in return for making in-app purchase. The Paid apps model is the oldest and the least popular at the moment, it’s based on charging app users to get a copy of an app. The Subscription model allows app developers to bill their app users on the ongoing basis.

What is App Store Optimization ?

ASO or App Store Optimization is the marketing technique that aims to increase a mobile app discoverability on an app store by specific keywords. There are a number of companies or freelancers who provide this service to app developers to help them to increase their apps organic app downloads growth.

What other types of mobile app marketing and user acquisition service are there?

Outside of ASO companies space, there is a number of types of app marketing companies such as – agencies, app install networks, companies that specialize on mobile app marketing automation via in-app messaging, app reviews analysis, A/B testing and more. App marketing agencies provides a range of marketing services that includes PR, app review publications, focus group testing, go-to-market strategy consulting and more.

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