Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
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CrossInstall partners with Google to launch Playable ads on Google Play Posted on December 17, 2018 by Anne Freier ...interactive mobile ad company, has just announced a partnership with Google to launch Instant Playables on Google Play.
Mobile apps pose as Apple devices in new ad fraud scam Posted on December 10, 2018 by Anne Freier The Google Play apps had been downloaded more than two billion times by the time they were discovered.
Tony Robbins-backed fitness app Freeletics closes $45m round Posted on December 06, 2018 by Ben Heathcote It is available for free in the App Store and Google Play Store.
Cheetah Mobile calls Kochava fraud allegations "baseless" Posted on November 29, 2018 by Anne Freier Following a report by mobile app attribution firm Kochava which had uncovered that seven Google Play apps owned by Cheetah Mobile involved ad fraud schemes called click flooding, Cheetah Mobile,....
Apps by Cheetah Mobile involved in advertising fraud scheme Posted on November 28, 2018 by Anne Freier Eight Google Play store apps have come under fire for their involvement in ad fraud schemes according to new....
13 apps on Google Play store found to contain malware Posted on November 26, 2018 by Anne Freier The apps had been downloaded and installed 560,000 times from the Google Play store before they were removed.
K-pop video sharing app Amazer bags $1.3m in funding Posted on November 25, 2018 by Ben Heathcote The app, which is available on Google Play and the App Store, has partnered with several artists including MOMOLAND, Monsta X, Dreamcatcher....
7 Mobile app marketing trends for 2019 Posted on January 22, 2019 ...external specialistswill increase With over 5 million apps in theApp Storeand another 5 million inGoogle Play, app marketers are struggling tobreak throughthe clutter.
Strategies you need to follow in 2019 for Android app development Posted on January 21, 2019 6 million applications exist on Google Play Store alone.
Say No to ad frauds with cutting-edge technologies Posted on January 09, 2019 ...China-based ad networks was alleged to involve in a click fraud scheme and its apps were removed from Google Play Store.
Common mistakes that you should avoid to improve your App visibility Posted on December 18, 2018 ...backlinks are some of the “fronts” to work with ASO and you must be aware that sometimes each store (Google Play and Apple Store) have their own rules for these items.
Play Pass: why Google is considering a subscription service for its stores and what barriers are in its way Posted on December 13, 2018 For as long as just about anyone can remember, the amount of money that a user spends on Google Play has been lower than the amount a user spends on the App Store.
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