Google Play is a digital distribution service operated and developed by Google. It serves as the official app store for the Android operating system, allowing users to browse and download applications developed with the Android software development kit (SDK) and published through Google. Google Play also serves as a digital media store, offering music, magazines, books, movies, and television programs. It previously offered Google hardware devices for purchase until the introduction of a separate online hardware retailer, Google Store, on March 11, 2015.
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Google Play launches rewarded video ads to help app developers monetise non-paying users Posted on March 08, 2019 by Anne Freier Google Play has just made it easier for Android developers to monetise their mobile apps and games from....
Gender bias: 49% of women play mobile games, but few games are made for women Posted on February 08, 2019 by Anne Freier That’s according to a survey by Newzoo commissioned by Google Play among 3,300 respondents in the US.
Playable ads successfully engage gamers, but also brand customers Posted on January 29, 2019 by Anne Freier In late 2018, CrossInstall announced it would collaborate with Google to bring Playable ads to Google Play.
CrossInstall partners with Google to launch Playable ads on Google Play Posted on December 17, 2018 by Anne Freier ...interactive mobile ad company, has just announced a partnership with Google to launch Instant Playables on Google Play.
Mobile apps pose as Apple devices in new ad fraud scam Posted on December 10, 2018 by Anne Freier The Google Play apps had been downloaded more than two billion times by the time they were discovered.
Tony Robbins-backed fitness app Freeletics closes $45m round Posted on December 06, 2018 by Ben Heathcote It is available for free in the App Store and Google Play Store.
Cheetah Mobile calls Kochava fraud allegations "baseless" Posted on November 29, 2018 by Anne Freier Following a report by mobile app attribution firm Kochava which had uncovered that seven Google Play apps owned by Cheetah Mobile involved ad fraud schemes called click flooding, Cheetah Mobile,....
Fund your UA with OAREX and grow 8x faster Posted on February 28, 2019 Apple pays on net 60, and Google Play pays in 45 days.
ASO marketing trends for Indie developers Posted on February 25, 2019 Some indie developers may be fortunate enough to get featured on the Apple App Store and Google Play Store, but for most, it’s difficult to get time in the spotlight.
Google Universal App Campaigns: best practices [Playbook] Posted on February 20, 2019 Google’s system uses text and assets from the Google play store listing to design a variety of ads across several formats and networks.
Google UAC: how to have the best ads in the best places Posted on February 12, 2019 ...components can be manually uploaded by the advertiser or automatically pulled from the App Store or the Google Play Store.
Search, the future of App Store discovery Posted on February 11, 2019 ...Changes Live and Measuring Pre/Post Conversion Utilizing Search Ads to Compare Campaign Data Unlike Google Play, Apple does not offer an A/B testing platform.
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