Applift is an ad network for mobile apps which covers all stages of monetization for your application, from the “trading desk” in its SDK to its publisher network and its knowledge base of insights, white papers, case-studies and e-books. Over 500 publishers work with Applift including Zynga, King, Lyft and GoodGame Studios among others.
Applift’s proprietary API offers high levels of customisation on which adverts display in your app, and how: its own algorithms, live optimisation, granular marketing and lifetime optimisation options are all included in one single platform. It also partners with YouTube, giving access to even more advertising options.
- Vast knowledge-base available
- Also offers fraud-detection and LTV optimisation services
- Over 80 million actions per month and 5000 media partners.
Ex-AppLift Koschella's new start-up Kayzen launches to take on programmatic in-house Posted on January 16, 2019 by Anne Freier Kayzen, the new start-up by former AppLift CEO Tim Koschella, has now officially launched out of beta.
Applift announces major rebrand to focus on performance-based mobile advertising outcomes Posted on October 04, 2018 by Anne Freier Applift, the mobile advertising technology company, this week announced a major refocusing of its brand....
How rewarded video ads can drive in-game purchases Posted on September 03, 2018 by Business of Apps
App retargeting can boost click-through rates by 48% says AppLift Posted on August 29, 2018 by Anne Freier ...can increase click-through rates (CTR) by 48%, according to a new guide book by app marketing company AppLiftout today.
Mobile Ad News Weekly - Snapchat isn't adding enough new users, Twitter to let publisher sell pre-roll video ads Posted on May 04, 2018 by Anne Freier AppLift, the mobile advertising technology company, today launched AppLift Studio, which allows mobile....
AppLift launches mobile app dynamic playable ad solution Posted on May 01, 2018 by Anne Freier AppLift, the mobile advertising technology company, today launched AppLift Studio, which allows mobile....
Week in Review - WhatsApp does Business, push notifications are ok and SDK spoofing fraud is addressed Posted on January 26, 2018 by Anne Freier Mobile advertising technology company,AppLift, has just launched Audience Segmentation to its app ad platform.
AppLift adds mobile Audience Segmentation that's based on in-app events Posted on January 26, 2018 by Anne Freier Mobile advertising technology company, AppLift, has just launched Audience Segmentation to its app ad platform.
How to retain and re-engage app users throughout and after the Holiday season Posted on November 29, 2017 by Anne Freier Now, AppLift, the app advertising company, has published a new eBook (Retention & Re-engagement.
- Shifting Gears and Brand Dollars to In-App Posted on 18th March 2019 (about 5 days ago)
- Defining the Next Wave: Mobile Advertising in Southeast Asia Posted on 13th March 2019 (about 1 week ago)
- Why the Road to Mobile Engagement Goes Via CPA Posted on 07th March 2019 (about 2 weeks ago)
- Are You Tracking These KPIs in Your User Acquisition Strategy? Posted on 05th March 2019 (about 3 weeks ago)
- 5G, “Fatter Pipes”, and the Impact on Mobile Advertising Posted on 28th February 2019 (about 3 weeks ago)
Grow mobile game revenue
Drive for Mobile Ad Revenue
monetization through video
Monetize to Maximize Revenues
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