Applift is an ad network for mobile apps which covers all stages of monetization for your application, from the “trading desk” in its SDK to its publisher network and its knowledge base of insights, white papers, case-studies and e-books. Over 500 publishers work with Applift including Zynga, King, Lyft and GoodGame Studios among others.
Applift’s proprietary API offers high levels of customisation on which adverts display in your app, and how: its own algorithms, live optimisation, granular marketing and lifetime optimisation options are all included in one single platform. It also partners with YouTube, giving access to even more advertising options.
- Vast knowledge-base available
- Also offers fraud-detection and LTV optimisation services
- Over 80 million actions per month and 5000 media partners.
Ex-AppLift Koschella's new start-up Kayzen launches to take on programmatic in-house Posted on January 16, 2019 by Anne Freier Kayzen, the new start-up by former AppLift CEO Tim Koschella, has now officially launched out of beta.
Applift announces major rebrand to focus on performance-based mobile advertising outcomes Posted on October 04, 2018 by Anne Freier Applift, the mobile advertising technology company, this week announced a major refocusing of its brand....
How rewarded video ads can drive in-game purchases Posted on September 03, 2018 by Business of Apps
App retargeting can boost click-through rates by 48% says AppLift Posted on August 29, 2018 by Anne Freier ...can increase click-through rates (CTR) by 48%, according to a new guide book by app marketing company AppLiftout today.
Mobile Ad News Weekly - Snapchat isn't adding enough new users, Twitter to let publisher sell pre-roll video ads Posted on May 04, 2018 by Anne Freier AppLift, the mobile advertising technology company, today launched AppLift Studio, which allows mobile....
AppLift launches mobile app dynamic playable ad solution Posted on May 01, 2018 by Anne Freier AppLift, the mobile advertising technology company, today launched AppLift Studio, which allows mobile....
Week in Review - WhatsApp does Business, push notifications are ok and SDK spoofing fraud is addressed Posted on January 26, 2018 by Anne Freier Mobile advertising technology company,AppLift, has just launched Audience Segmentation to its app ad platform.
AppLift adds mobile Audience Segmentation that's based on in-app events Posted on January 26, 2018 by Anne Freier Mobile advertising technology company, AppLift, has just launched Audience Segmentation to its app ad platform.
How to retain and re-engage app users throughout and after the Holiday season Posted on November 29, 2017 by Anne Freier Now, AppLift, the app advertising company, has published a new eBook (Retention & Re-engagement.
- The Insider’s Guide to Barcelona: Get MWC Ready! Posted on 21st February 2019 (about 2 days ago)
- Between €5 Bottled Water and 40,000 Steps Lies the Greatest Mobile Show on Earth Posted on 19th February 2019 (about 4 days ago)
- Effective Ways to Accelerate Growth by Improving the In-App Experience Posted on 31st January 2019 (about 3 weeks ago)
- What I Learned from 2019’s First Mobile Game Conference Posted on 29th January 2019 (about 4 weeks ago)
- 4 Mobile Gaming Trends to Watch in 2019 Posted on 15th January 2019 (about 1 month ago)
Your app, our people
Unified mobile shopping experiences in the store and out of the store
Better ads for better mobile apps
Yahoo's own advertising platform
Windows-compatible game ads
Mobile advertising and app monetisation
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