Applift is an ad network for mobile apps which covers all stages of monetization for your application, from the “trading desk” in its SDK to its publisher network and its knowledge base of insights, white papers, case-studies and e-books. Over 500 publishers work with Applift including Zynga, King, Lyft and GoodGame Studios among others.
Applift’s proprietary API offers high levels of customisation on which adverts display in your app, and how: its own algorithms, live optimisation, granular marketing and lifetime optimisation options are all included in one single platform. It also partners with YouTube, giving access to even more advertising options.
- Vast knowledge-base available
- Also offers fraud-detection and LTV optimisation services
- Over 80 million actions per month and 5000 media partners.
Applift announces major rebrand to focus on performance-based mobile advertising outcomes Posted on October 04, 2018 by Anne Freier
How rewarded video ads can drive in-game purchases Posted on September 03, 2018 by Business of Apps
App retargeting can boost click-through rates by 48% says AppLift Posted on August 29, 2018 by Anne Freier
AppLift launches mobile app dynamic playable ad solution Posted on May 01, 2018 by Anne Freier
Week in Review - WhatsApp does Business, push notifications are ok and SDK spoofing fraud is addressed Posted on January 26, 2018 by Anne Freier
AppLift adds mobile Audience Segmentation that's based on in-app events Posted on January 26, 2018 by Anne Freier
How to retain and re-engage app users throughout and after the Holiday season Posted on November 29, 2017 by Anne Freier
Week in Review – What happened in mobile advertising this week Posted on November 17, 2017 by Anne Freier
New and noteworthy mobile advertising product launches – AerServ, AppLift and AdSecure Posted on November 15, 2017 by Anne Freier
- Why AI is the Future of Mobile Marketing (and What You Should Do About it) Posted on 17th October 2018 (about 5 days ago)
- Mobile Journey Advertising — Combining UA and Retargeting for True Mobile Performance Posted on 15th October 2018 (about 7 days ago)
- How to Increase Mobile App User Retention and Engagement Posted on 12th October 2018 (about 1 week ago)
- An Open Letter to the Industry: Why We Rebranded to Introduce Mobile Journey Advertising Posted on 10th October 2018 (about 2 weeks ago)
- We’ve Rebranded! Announcing Mobile Journey Advertising Solution for Advertisers Posted on 03rd October 2018 (about 3 weeks ago)
Better ads for better mobile apps
Smartest way of monetizing your Android and iOS apps
Monetize your advertising inventory
Inventory & Audience Management for Publishers
Marketing Automation and Analytics
programmatic ad mediation for mobile app publishers.
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