iTunes is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases.
The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users’ music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library. In 2005, Apple expanded on the core features with video support, later also adding podcasts, e-books, and a section for managing mobile apps for Apple’s iOS operating system, the last of which it discontinued in 2017.
The original iPhone smartphone required iTunes for activation and, until the release of iOS 5 in 2011, iTunes was required for installing software updates for the company’s iOS devices. Newer iOS devices rely less on the iTunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual iOS applications. iTunes has received significant criticism for a bloated user experience, with Apple adopting an all-encompassing feature-set in iTunes rather than sticking to its original music-based purpose.
Source: Wikipedia
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Platforms: | iOS |
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Types: | - |
Groups: | App Stores |
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March 2024 ASO Roundup: insights and hacks Posted on March 07, 2024 by Artem Dogtiev ...relevant keywords; - Improving conversion rates with compelling app icons and screenshots; - Utilizing Apple Search Ads for targeted ad campaigns to complement ASO efforts.
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How to Use ASA as Your Primary Source of UA Viktor Orlov, CEO & Co-founder at Asapty, shares Asapty’s best practices for Apple Search Ads and which tools can be used for Apple Search Ads
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ASO for Subscription Apps David Quinn from Gummicube, shares how mobile app marketers can get more visibility in the app stores especially for subscription apps
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Using AI to Gain a Competitive Edge Wesley Maclaggen, CMO of Marin Software, discussed how to use AI on Apple Search Ads campaigns
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ASO Strategies for Engagement Breaking the 4th Wall This session from APS NYC delivered by Dave Bell of Gummicube focuses on the significance of personalized content for end users, as highlighted by Apple and Google recent feature releases
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Growth Engine for App Store 2023 David Martin and Eugene Lesechko from SplitMetrics delivered an insightful session about the growth engine for App Store in 2023
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#191: TikTok App Marketing Best Practices with Inna Sumovska, Senior User Acquisition Manager, Hily It’s 2024 and we are all suppose to talk about Generative AI 24/7 but remember what was at the center of attention for so many app marketers before the ChatGPT arrival? Right – TikTok and marketing your apps on TikTok
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#189: SKAN 4.0: the 2024 hands-on insight with Pablo Pérez González, Performance Marketing Director at Admiral Media Every change in the app ecosystem, especially when it comes to tools and solutions introduced by Apple or Google, goes through a cycle – first you get a mix reaction, some people are thrilled, some are shaking their heads and rolling up their eyes, then they learn to adapt to this change – you can complain as much as you want but you aren’t in a position to cancel it, you need to adjust your workflow to move forward
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#182: Your app growth strategy to survive the streaming wars with Chris Puga, SVP Mobile at Creative Clicks What are you watching these days? The Morning Show or Foundation on Apple TV+? Jack Ryan on Amazon Prime? Are you listening music on Apple Music or Spotify? In other words – we live in a streaming world
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#154: The App Store is 15 years old with Simon Dussart, CEO at Adjust Here is a question you may not expect – do you remember yourself when you were 15? And the tough one for all parents – do you remember your kids when they’re 15? Today we’ll be talking about the very special 15-year-old “kid” – the App Store from Apple
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