Revive your app

Appboy is a mobile app marketing automation and analytics software package with a focus on managing your campaign and promoting your business and use of your application. Supporting Android, Windows, iOS and Unity, the company also has a team of dedicated to the Appboy Academy, a resource on integration, implementation and marketing automation.  Appboy has the aim of beating “app abandonment” by analysing app data, proper user segmentation, conversion tracking and by offering multivariate testing, push campaigns, notifications and location targeting.

  • High profile customer include Urban Outfitters and Shutterfly
  • Full support from setting up SDK to market strategy and analysis
  • Also supports Amazon’s Kindle


Key Features

  • Data collection from any system into one CRM
  • Automated messages across devices
  • Optimise your mobile app campaigns
  • Follow your users’ behavior with analytics
  • Build relationships with your customers and grow your brand
  • Send mobile push notifications that engage your audience
  • Share your growth stories with other marketers in the community
  • A variety of different packages to suit you
  • Web and mobile SDKS
  • Build email campaigns with multichannel marketing

 Appboy Offices


5th Floor
21 Worship Street
Ec2a 2dw


318 West 39th Street, 5th Floor
New York, Ny 10018
+1 (504) 327 7269

Key People

Bill Magnuson – Chief Executive Officer & Co-Founder


Bill’s love for technology began when he was a child where he often spent his recesses inside on the computer instead of playing frisbee outside (his other true passion). He previously served as Appboy’s CTO, overseeing the company’s product and engineering divisions.

Mark Ghermezian – Co-Founder & Executive Chairman


Mark is a New York City based entrepreneur and investor. Mark once said: ‘I like to build stuff, companies mostly’.  

Spencer Burke – VP of Customer Success


Spencer graduated from Northwestern University with a Bachelor of Arts in Economics with departmental honors. He specialises in: Economics, Excel, Word, PowerPoint, STATA, SPSS, Lisrel, Google Analytics, Basic HTML and WordPress. 

Appboy Jobs and Careers

Appboy lists available jobs and positions here with openings in their offices in New York, San Francisco, and London across roles in Marketing, Design, Engineering, G&A and Sales.

You can find employee reviews of Appboy on the company’s Glassdoor profile here.

Appboy Info

Platforms:Android, HTML5, iOS, Unity, Windows Phone
Groups:App Analytics

Sorry, we don’t have these details yet. If you are a [network_name] representative, please get in touch to add additional information and contact options to your profile.

Mentions of Appboy on the Business of Apps blog:
Latest Tweets from Appboy:
  • Appboy

    We're surfing the Forrester wave! 🌊 On Oct 25, hear from @julieask & learn why we're a Leader in the MEA space:…

    Retweet Reply Favorite (about 3 hours ago)
  • Appboy

    @mazeinmarina Nice! Glad you dig our baby swag 👶😉

    Retweet Reply Favorite (about 8 days ago)
  • Appboy

    When did you have your "Aha!" moment? Our CEO @billmag knew exactly what he wanted to do after working at Google...

    Retweet Reply Favorite (about 9 days ago)
  • Appboy

    Should your company buy a marketing automation platform? Or build one in-house? Get the pros & cons of both options…

    Retweet Reply Favorite (about 13 days ago)
  • Appboy

    Sunsetting: a beautiful scene of nature or the breakup with an #app user? 🌅 Check your knowledge of #mobile lingo!…

    Retweet Reply Favorite (about 14 days ago)
Articles from the Appboy blog:

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