Mapbox ‘deepens AR focus’ with acquisition of activity tracking app

Ben Heathcote

In App Deals. December 3, 2017

Mapbox, the mapping and location platform for developers, has acquired augmented reality athletic activity tracking app Fitness AR. The financial terms of the deal have not been disclosed.

Fitness AR, which launched in September, allows users of Strava to connect their accounts and visualise their runs, hikes or bike rides on a 3D terrain map in AR on an iPhone or iPad. Built using Mapbox’s Unity Maps SDK and Apple’s ARKit, users are able to explore existing routes projected on any surface in 3D to plan adventures and share their activities.

As part of the acquisition, co-founders Adam Debreczeni and Eric Florenzano will both join the AR team at Mapbox’s San Francisco offices. The pair will work alongside a growing team of developers and designers focused creating practical AR applications in key verticals including travel, fitness, sports and gaming.

Adam Debreczeni said:

“Designing augmented reality experiences for applications is still a very nascent field, requiring new tools and new thinking. With the Unity Maps SDK, Mapbox is the leader in the exciting new space of AR and location. It’s thrilling to join the company at this stage to help build a team and show the world what’s possible if you mix real-time location data and AR.”

Eric Gundersen, CEO of Mapbox, added:

“This is about building interactive experiences. AR is going to be bigger than the browser and bigger than mobile. The addition of Adam and Eric accelerates our play of building a world class team of designers and developers rooted in the future of AR. Not only is this critical to games and mobile apps, but also will enhance our AR guided navigation and enterprise data visualisations.”

The growing team will work on building out the Mapbox native AR SDKs, designing real-world AR examples with Mapbox location data, and working closely together with Mapbox customers to help bring AR into their mobile applications.