Majority of mobile Internet users will be using smartphones to go online this year

Anne Freier

In Mobile Advertising

December 7, 2017

According to the latest eMarketer figures, in 2017 there will be 2.73 billion mobile phone Internet users worldwide. An estimated 87.4% of them will be using smartphones to access the Internet.
The latest predictions by the research firm also highlight that around 47% of people globally are using desktop or mobile devices to go online at least once a month. By 2019, over half of the population will be online.
Much of this growth is being driven by higher mobile device adoption rates in emerging markets such as APAC, Central and Eastern Europe as well as LatAM and the Middle East and Africa.
The report finds that around one third of the global population or 2.39 billion people were using smartphones this year. Smartphones are likely to continue their lead and account for 54% of mobile phone users in 2017.
The predictions are in line with similar estimates earlier this year.