As one of the fast risers in the Boston tech scene, Localytics, the app analytics and mobile marketing startup, announced that it has secured funding of 35$ million in a series D round led by Sapphire Ventures.
Having recently added push notifications, in-app messaging, email marketing, and integration of other sales and business intelligence software, the app analytics firm sees the need to expand fast. Now, it plans to launch a new predictive marketing feature to helps businesses detect which customers are likely to stop using their app. It then delivers messages which convince them to stay.
Raj Aggarwal, CEO of Localytics, said:
“What we’re seeing is businesses need all the insights and tools to engage users and meet their expectations for an amazing app experience, in one place. As apps continue to become a larger and larger part of our digital experience, businesses can’t continue to have disparate data sets and different tools for their product team that are separate from the ones their marketing team uses.”