Kenneth Chiu is the Product Manager for Mobile Acceleration at Quantil. Prior to working for Quantil, he was with the Qualcomm CDMA Technologies Group for over 8 years, where his team launched the first commercial mobile HEVC product onto the market. As a technology evangelist, he joined Quantil to create a mobile-first, acceleration solution that would help make a better mobile experience for users anywhere on any device. With a passion for mobile and web technologies, Kenneth would like to make his mobile SDK product easy to use and adaptable for all app developers, which enables them to create a faster mobile world on any cellular network.
What is Quantil and how are you positioned in the market?
Quantil is a global Content Delivery Network (CDN). We speed up the delivery of content from content providers to their end-users. This includes webpages, mobile apps, and media streaming and download services. We create a better user experience, leading to increased conversion for the content provider.
Quantil Inc. is a newcomer in the U.S. market, but our team is backed by an overseas CDN market leader, ChinaNetCenter, who has 15 years of experience in the industry. We have benefited greatly from their resources and expertise, and we are quickly gaining a lot of traction in the U.S. and European market. Our global network is also expanding at a rapid pace. We expect to have 2,000 Points of Presence (PoPs) worldwide by mid-2018.
What types of clients do you work with?
Our solutions are especially suitable for content providers that move a lot of data across long distances from their origin servers to global end users, for example, from a U.S. origin server to an end user in China. Our core customers mainly come from industries, such as gaming, e-commerce, media, and software. Our e-commerce customers are especially interested in our Mobile Application Acceleration (MAA) solution. With the shift of e-commerce from PC to mobile, they are fully aware that every second counts. A recent report from Google shows that 29% of users will close your app, if it is too slow. We prevent that by optimizing the connection and content between the origin server and the end-user’s mobile device.
Quantil accelerates mobile content delivery
What geographies are you focused on and where are you seeing the most growth?
Quantil already has a very strong position in Asia through our parent company, with over 550 PoPs in the region. Our content delivery network is continuously expanding and we also plan to expand our office locations in the U.S. and Europe.
Given the growing interest in our MAA solution in the Middle East and Africa, we are currently focusing on expanding our network into these regions by developing relationships with local partners and increasing our local network. For example, we recently partnered with Djibouti Data Center (DDC) to improve the end-user internet experience across the region for its customers. We expect to see similar initiatives in the future given the increasing popularity of mobile devices in emerging markets.
What are your main tips for successful content acceleration?
I strongly believe that data is a powerful tool in customer insights. By pro-actively analysing the user experience of your app or website, you can increase metrics, such as average session time, click-through rates, purchases, downloads and other types of engagement. When we decided to build our MAA portal, data reporting was one of the core requirements. By providing Real-time User Monitoring (RUM) data, we enable app developers to better understand user engagement and optimize their conversions. Without this data, you are basically shooting in the dark.
What do you think the big themes for content acceleration are going to be in 2016?
Mobile. No doubt. There is already a variety of mobile solutions out there, but only the “early adopter” content providers have realized that last-mile latency is a serious problem, even on 4G networks in the U.S. and Europe. A higher conversion rate can be easily achieved with a mobile application acceleration solution. With an increasing amount of mobile content on the market, mobile acceleration for web apps or native apps is as much of a requirement, if not more, as Website Acceleration.
What do you think about Facebook Instant Articles and the similar solution from Google?
They are great initiatives. Both Facebook and Google clearly see slow-loading content as a major problem for them, especially on mobile devices; it directly impacts their ad revenue. However, Facebook’s solution could cause some serious issues, especially in emerging markets, like Africa and South America, where the average user does not have an unlimited data plan. Instant Articles uses a process, known as pre-fetching content, which generates a lot of traffic in the background and uses a large amount of data for a mobile user. Our solution is embedded in the native app and enables an increased level of content performance for the end-user, while reducing the end-user’s data usage. It is still great to see that these large market players are pushing for improvement in mobile content delivery.
For example, in emerging markets, such as Africa, mobile speed is still a big problem for mobile users since most of them are still using 2G and 3G networks to access a lot of content on mobile apps.
From a technical stand, what are your thoughts about the future of foreign companies doing business in China?
Due to its vastness and the challenges in IT infrastructure, any company doing business in China requires technical solutions that can cover the market properly. For example, if you look at content delivery, the smaller, local CDNs will not be able to cover all ISPs. This means that a part of the population might not even be able to view your website, software, app or game. Keep in mind that China has almost 1 billion mobile internet users, while it is similar in geographical size to the United States. Currently, most people are still using 2G and 3G networks, which means that content providers can have difficulties providing a great user experience if they don’t optimize their content or consider acceleration solutions. In China, less than 50% of the population is using 4G, they are mainly on 2G or 3G networks. However, large networks, such as China Mobile, are working on increasing 4G coverage significantly in the near future.
What kind of people work with you in the team at Quantil?
The word “balanced” comes to mind. People that know how to keep balance between working hard and focusing on what really matters. We hire industry experts and trust that they know what to do. We have a lot of freedom, which allows us to quickly adapt to change, keep a great open and transparent team vibe, and we get a lot done in a startup style environment with well-established resources. It works perfectly for me.
What mobile devices do you use?
I personally use an iPhone 6 Plus. I like the larger screen size, and I’ve been using iPhone for many years. I find that the user experience is much better and the screen size lets me read content and emails much faster without scrolling.
What are your favorite apps?
I use Whatsapp, Facebook, Skype for communicating with friends, family, and colleagues. I use Zillow for checking property pricing for investments, and Scutify for checking investment opportunity information. It’s a great resource for information, like stock prices, recommendations, and industry news.
If you want to know more about Kenneth Chiu and how Quantil helps companies to accelerate content, visit Quantil.com.