Kargo, the mobile brand advertising firm, has just appointed Samantha Zurek as Regional Vice President, Midwest.
Kargo provides ad solutions for mobile campaigns
Zurek will be managing the company’s sales as well as operational teams in the Midwest region. She brings on board years of experience in digital and advertising, having previously worked for Samba TV as Regional Vice President where she managed her own team and introduced new cross-device solutions for the Midwest market. Prior to that she worked for Turner Broadcasting as well as A+E Networks among other leading media companies.
Zurek joins Chief Strategy Officer, Doug Rohrer at Kargo’s Chicago office. He says:
“With more than a decade of experience, Sam has the sales and management knowledge to lead our strategy in the Midwest. At Kargo, we are committed to growing our Midwestern presence without sacrificing the quality mobile ad formats and the customer service that we’re known for, and there is no one better than Sam to lead this charge.”
Kargo’s mobile advertising expertise has been utilised by large brands including Unilever, Procter & Gamble, Verizon and L’Oréal as well as select publishers Hearst, The New York Times and CBS Interactive.
Zurek will be joining the firm following a successful 2016 during which the company exceeded $100m in revenue and has driven its international expansion to complete a major mobile ad research initiative called Captivate vs. Aggravate. She says:
“Kargo’s innovative approach to mobile advertising has always attracted me to the company, and I’m looking forward to working with such a talented team to continue shaping the future of mobile advertising.”