Kargo, the mobile brand advertising company, just announced that it has appointed Greg Cappello as Vice President of Product Marketing.
Capello joins Kargo from Undertones where he held the role of Vice President of Product Management. Having previously worked for media companies Time, Inc. and A&E Television Networks, he is set to lead the marketing efforts at Kargo focusing on the company’s flagship mobile ad products. In addition, Cappello will be responsible for driving the launches of new Kargo products alongside Kargo’s product, marketing and sales teams.
Kargo adds Cappello to management team
He will be reporting directly to Ryan McConville, President and COO, Kargo at the company’s New York headquarters. McConville says:
“Kargo is introducing new and groundbreaking products at a lightning pace. We’re very excited to have an expert like Greg to help elucidate the incomparable benefits of those products for our brand advertising clients, our premium publishing partners and the millions of people who interact with our ads on their mobile devices every day.”
Kargo is among a few mobile advertising firms which specialize in rich-media campaigns. Its clients include over 200 major brands such as Unilever, Procter & Gamble, Verizon and L’Oréal. It has also partnered with a select network of 300 top publishers such as Hearst, NYT and CBS Interactive to rival Google and Facebook.
“I am thrilled to be joining Kargo as it continues to transform the mobile landscape for brands, publishers and consumers – providing the only way to deliver engaging mobile ads at scale. I also look forward to the exciting developments that Kargo has in store as it innovates new ways to fuse the quality creative and advanced technology that has always set the company apart.”
The hire follows a good year for Kargo. Over the past 12 months, the company exceeded $100m in revenue. It has continued to drive a global expansion and launched its first mobile advertising research initiative.