It’s not just about TV: Nielson now tracks mobile games

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Best known for its television data, performance management company Nielson has launched Mobile Game Tracking, an online measurement platform examining the mobile game industry, and its players.

The service helps developers understand how players feel about their games, from awareness and interest, to who is playing it and whether it’s generating buzz. Using the data, developers can understand how to improve, monetize, and better target titles.

Nielson now provides a mobile game tracking service

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Michael Flamberg, VP of Games at Nielson, said:

“In a rapidly changing mobile games market consumer behavior can often seem elusive and difficult to predict. Nielsen Mobile Game Tracking allows developers to efficiently measure a mobile title’s potential, recognize strengths and weaknesses within the market and to track their improvement over time. It’s an invaluable tool.”

Nielson will conduct 1,200 random online interviews each week, targeting active mobile gamers between the ages of 7 and 54, a process it has been doing since May last year in the U.S.. Metrics are taken from 200 different games, and all data is presented through an online web app, plus there’s the option to inject proprietary questions into surveys for a fee.

Learn more about Nielson’s new Mobile Game Tracking service here.