iOS users browse the App Store more than Android users browse the Google Play Store

Andy Boxall

In App Data. July 19, 2018

Research shows that iOS users browse the App Store more regularly than Android users browse the Google Play Store, and to discover new apps, only a small percentage use the requisite app store search system.

Creative Strategies principal analyst Carolina Milanesi writes about a study of 800 phone users in the U.S., carried out in July 2018, which states 20% of iOS users visit the App Store each day and 32% visit weekly.

Turning to Android users, the numbers drop considerably. Only 9% visit the Google Play Store each day, and 21% visit each week. Once there, 18% of Android owners use the in-store search system to find apps, while 16% of Apple users go to the App Store search bar. Users often believe an internet search returns better results.

Once an app has been found, 44% of Android users rely on reviews to help make a decision on whether to download it, while only 38% of iOS users do the same.