Research shows that iOS users browse the App Store more regularly than Android users browse the Google Play Store, and to discover new apps, only a small percentage use the requisite app store search system.
Creative Strategies principal analyst Carolina Milanesi writes about a study of 800 phone users in the U.S., carried out in July 2018, which states 20% of iOS users visit the App Store each day and 32% visit weekly.
Turning to Android users, the numbers drop considerably. Only 9% visit the Google Play Store each day, and 21% visit each week. Once there, 18% of Android owners use the in-store search system to find apps, while 16% of Apple users go to the App Store search bar. Users often believe an internet search returns better results.
Once an app has been found, 44% of Android users rely on reviews to help make a decision on whether to download it, while only 38% of iOS users do the same.