Instagram has just announced some new campaign tools for businesses. These have been designed to help eCommerce businesses stand out, gain insights into their audiences and then target new consumers.
Instagram rolls out new Business features
To help pose more professionally across the app, Instagram launched Business profiles, which allow companies to add methods of communication including call, text or email to a contact tap.
In addition, it now provides added Insights for businesses’ actionable information including who their followers are and which posts resonate the best. Understanding an audience’s behaviour and demographics helps companies to cater more relevant ads on the app.
Additionally, promotion is now easier as marketers can add buttons to already posted images which call for an action.
James Quarles, Global Head of Business and Brand Development at Instagram, explains that it’s the first time brands can create ads directly from within the app, similar to what Facebook is offering already. Indeed, Facebook is of a massive advantage to Instagram when adding new trialled and tested ad features for marketers.
The company now has some 200,000 advertisers and is expected to generate $1.53bn in revenue this year – 15% of Facebook’s total ad sales.
Credit Suisse has predicted that Instagram will become a $5.3bn business by 2017.
In Mobile Advertising. June 1, 2016