Instagram has usurped Snapchat as the most used social media platform by teenagers, according to data collected by Piper Jaffray. It states 85% of teens use Instagram at least once a month, compared to the 84 percent that use Snapchat the same amount of times.
The roles reversed compared to figures for the previous quarter this year, when Snapchat had 83 percent of teens attention, and Instagram was close behind with 82%. Until now, Snapchat has been ahead of Instagram since 2016, according to Piper Jaffray’s figures.
Twitter and Facebook are both falling in popularity. During the second quarter of 2018, Twitter was used by 53% of teens at least once a month, and Facebook by 45%. In the third quarter, this had fallen to 47% for Twitter and only 36% for Facebook.
Instagram also tops brand engagement chart for teens
Instagram is winning in another area too, and is by far the most preferred social channel for brands to engage with users. Almost 70% of those surveyed by Piper Jaffray cited Instagram as their number one choice, and only just over 40% said Snapchat.
Piper Jaffray spoke to 8,600 teenagers in the U.S, with a combined average age of 16 years old.