People spent more on iOS apps in China during the recent Lunar New Year holiday than previous years, with the total spend a massive 190% more than the 2016 New Year. The data comes from App Annie, where it’s revealed $380m was spent on apps in China during the week starting February 11.
In 2016, total spend barely topped $120m, and despite a considerable leap to more than $300m spent in 2017, neither could reach 2018’s impressive results. However, one difference is apparent — spend on apps rather than games has increased dramatically, with 15% of the total coming from non-games.
Lunar New Year spend increases over average spend
App Annie illustrates how much more is spent on apps during Lunar New Year by comparing spend to an average taken from four weeks before the holiday. In 2018, the increase reached 65% over the month before. In 2017, spend went up by 20%, and by 35% in 2016, making this year the most profitable yet.
The company writes:
“The Lunar New Year holiday season in China set new records for the app economy, which will significantly contribute to a monumental 2018.”