How to boost mobile conversions

Looking for ways to optimise your mobile site?  Tim Ash (CEO of has posted some informative tips over at ClickZ that are well worth reading.
Ash mainly talks about the importance of not approaching mobile in the same way as desktop, as well as the importance of simplifying navigation and content.

The absolute worst thing you can do when creating your mobile site is to assume that people will visit the same pages and try to navigate the site in the same way they do when sitting at a computer. In fact, there’s probably only a fraction of your total content that needs to be included on your mobile site. Think about what your visitors might need out of your site when they’re on the go: your phone number, directions, a quick price check. Make this information easy to find with just a couple clicks.

Check out the full article over at