Gummicube, aside from winning the award for cutest name ever given to a big data company, has raised $830,000 in funds, which it has used to end the closed beta period and launch its Datacube Platform. Used for app store optimisation and to manage mobile app marketing, Gummicube has built the Datacube Platform from the ground up, rather than adapt existing mobile and web searches to gather data.
An example of Gummicube’s Datacube Platform’s dashboard view
The engine powering the Datacube platform pulls data from app stores – it monitors the iTunes App Store and Google Play at the moment – advertising networks, and information from mobile users gathered through the stores. This approach separates it from the competition, and Gummicube points out that data taken from traditional searches is less effective when used solely for analysing mobile marketing campaigns.
Dave Bell, Gummicube’s co-founder and CEO said:
“We know that user behaviour on mobile devices is fundamentally different than on any other platform, so we developed big data analytics software for mobile that is truly mobile-from-the-ground up. With support from our investors and our skilled team of mobile veterans, we are helping developers open up new opportunities to build better apps and acquire the most valuable end users.”
Publishers using Gummicube’s platform can build profiles based on market and in-store trends, keywords, and user demands. The dashboard also shows ranking, assesses competitors, and tracks comments, reviews, plus ad network data. In an interview with VentureBeat, Bell compares Datacube to the way Neilson tracks its audience, and calls similar keyword optimisation products from App Annie and Sensor Tower, “rudimentary.” He continues:
“We help developers find their audience in the app stores. To do this, the app intelligence engine finds where your users are, what your competitors are doing, how you describe your app, and other factors.”
Developers interested in a live demo of Gummicube’s Datacube Platform can sign-up on the company’s website.